How We Evaluate — The 100-Point Framework
A structured internal scoring model we apply to every opportunity before capital is committed. Built to protect our partners' channel integrity and our own working capital.
Why this framework exists
The five scored pillars
Supplier Validation — 20 points
Entity existence, physical presence, brand authorization, references, payment-method legitimacy, and business history. One critical red flag yields zero — regardless of other pillar scores.
Product Match — 20 points
Exact UPC and ASIN alignment against brand catalog, variant accuracy, condition verification, and packaging conformity. No lookalike, no 'close enough', no ambiguous SKUs.
Compliance — 20 points
Invoice traceability, LOA or distribution authorization documentation, gated-category readiness, and marketplace policy alignment. Non-negotiable gates.
Pricing & ROI — 25 points
Full-cost modeling: unit cost + marketplace fees + inbound freight + outbound fulfillment + returns + overhead. Minimum 15% net ROI threshold. 20–30% preferred range.
Inventory & Velocity — 15 points
Historical velocity data, seasonality, channel saturation, reorder lead time, and working-capital exposure. Informs whether we buy and how much.
Our 5-step process in practice
Supplier Validation
Product Match
Compliance Review
Pricing Analysis
Inventory Plan
Automatic disqualifications
- Supplier cannot produce verifiable brand authorization
- Invoice chain contains an untraceable link
- Gated-category approval is not yet granted
- ROI model falls below the 15% net threshold
- Channel is outside the brand's approved authorization
- Payment method or supplier request suggests fraud indicators
Ready to start a conversation?
Tell us about your brand and distribution needs.